NIKE SWIM LAUNCHES NEW COLLECTION FOR SS19

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Let the good times flow - SS19 from Nike Swim streams unapologetically from swim, to sport, to life.

Promoting ambition, freedom, independence and a passion for water and life, Nike Swim encapsulates a life lived with water amplified by Nike’s irreverent sport culture; a nod to performance and style, water and willpower, split across three key stories:

FLOW ZERO

Made for smooth and seamless motion, you can slip under the surface or go out in the wild in fresh, future forward style that’s always comfortable and fearless; with a nod to modern construction, versatile style and comfort.

FLOW LIFE

Lifestyle swimwear that takes you from sand, to street, to water, resulting in highly versatile designs that perform in the water and shine on the town.

Visual textures combined with water drainage and breathability result in comfort and casual style. Engineered to let water flow through and around it, moving freely from pool to anywhere on earth.

The SS19 Nike Swim collection incorporates bold & bright seasonal colour inspiration in hues of red, yellow, purple and green with staple black featured throughout.

Key products in the collection include: reversible cross back bikini, City Series one piece for women and volley shorts for men in a variety of colour, print fabric and trim product finishes.

Designed with comfort and performance in mind, many of the pieces include features and benefits such as dri-fit, UPF protection and perforated cups. The precise fit ensures optimal range of motion with key placement of straps, elevated construction of hems with bonding to help reduce bulk and become more mobile, increasing range of motion; performance swimwear at its best.

SS19 also sees a Nike Swim Gear expansion including: kickboard, fins, pull buoy, hand paddles ear plugs and nose clips to complete the swimwear offering.

fashionTom Kembery